What a night! Hosted by the W San Francisco, Breast Cancer Emergency Fund (BCEF) held its annual fundraiser This Old Bag: The Power of the Purse (TOB) on Friday, October 16. 400 guests packed the room and participated in a passionate “battle of the purses” led by BCEF’s favorite auctioneer Lenny Broberg and MC Hilary Newsom Callan (co-chairing the host committee with Dame Bella Farrow). The fifth annual event, presented by Kaiser Permanente, featured nearly 300 designer, vintage, celebrity autographed, and eco-conscious- fashion forward handbags.
Some of the evening hits were the one-of-a kind sequel Prada evening bag kindly donated by Prada San Francisco, a Hermes Birkin from the private collection of Philabulous Ann Getty, an autographed Tod’s Bag donated by Sharon Stone, and a beautiful bag especially designed by April in Paris’ Beatrice Amblard for TOB.
This year’s auction also included various trips and packages courtesy of the Plumjack Group, the Morgans Hotel, Virgin America, Burn the Floor on Broadway, Great American Music Hall, the San Francisco Opera, Bauers Transporation, Epic Road House, and Slim.
Thanks to the sponsors (Clift Hotel, Wells Fargo, Pacific Union, Medjool and Bloomingdales) and the fantastic Host and Steering Committees (co-chaired by the fabulous Neil Figurelli from Winslow & Associates and Bahya Oumlil-Murad who is wearing a Galliano dress courtesy of Bloomingdales) the evening generated about $105,000 that will directly go to clients facing financial hardship while battling breast cancer.
Founded in April 2001, Breast Cancer Emergency Fund responds quickly and compassionately to provide short-term emergency financial assistance to low-income women and men of San Francisco and San Mateo County who are in active treatment for breast cancer, in order to cover basic human needs, lessen financial burdens, and improve quality of life.
Many people with breast cancer have no health insurance and are unable to work during their illness or treatment, adding a huge financial toll to an already difficult struggle. BCEF helps clients avoid eviction or utility shut-off, improve the quality of their lives and maintain stable housing during their illness. Assistance from BCEF lessens the emotional toll of unpaid bills and helps clients focus on their health and families. BCEF also makes referrals to agencies that can provide longer-term help with practical and emotional support and other vital services.